Lunch and Learn: Know your customers and grow your business

Are you lost in the maze of trying to figure out who your customers are and what they really want? In this Lunch and Learn, marketing specialist Heather Westgate will guide you through the process of segmenting and understanding your customer base, prioritising your interactions, and improving your marketing strategy to achieve your business objectives.

Using her wealth of experience, Heather will also help you understand your customers’ value to your business. Don’t miss out on this opportunity to gain clarity on your customers and take your marketing to the next level!

Heather has been a marketer for more than 30 years. In 1996, she founded TDA, an award-winning strategic direct marketing agency delivering insight-driven marketing solutions in the financial services, B2B, retail and charity sectors.

In April 2014, she started We Are Marketing, a dynamic project-based marketing hub which delivers effective marketing support to large corporates and SMEs.

Key takeaways from this session:

• Get a better understanding of who your customers are
• Find out what your customers are looking for from you
• Learn how to prioritise your different customer segments

If you have any questions you’d like Heather to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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